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welcome to dustgo detailing studio ''Who we are''

Welcome to   a concept developed by Shori Chemicals Pvt Ltd  to organize the Car Cleaning segment to give the community a new definition of car care and detailing services which are not professionally followed in India.

¨DustGo Detailing Studio is a brand which is literally going to change the way people think about car cleaning. It is a unique mechanized car cleaning concept where cars are getting pampered by the latest equipments including  high  pressure  cleaning  machines,  spray  extraction machines,  high  powered  vacuum  cleaners,  steam cleaners  and so on.

At DustGo Detailing Studio we do a plethora of research on the car care and maintenance, the aim is to deliver  best  of  service  and  bring  in  new  concept  to  the  car  market.  In  the  beginning  we  are  focusing  on educating our customers about the whole concept of Clean Car Culture, we have strong belief that our efforts will not only please you but definitely surprise you.

Today  ,  The  Global  Car  Care  Products  market  size  is   a  $4.4  billion  and  is  expected  to  reach

$4.8Billion by 2027 In  India it is just at the threshold of picking up.

¨We are aiming to make Mechanized Car Cleaning system as successful as ATMs are for the banks.

Our Services

Silver Wash

De-Scaling (Degreaser) 500ml, Washing (Foam Wash) 100 ml,  Base Retriever Step -1 50gm, Base Retriever Step -2  50 gm.

Gold Wash

De-Scaling (Degreaser) 500ml, Washing (Foam Wash) 100 ml,  Base Retriever Step -1 50gm, Base Retriever Step -2  50 gm.

Platinum Wash

Degreaser, Washing, Base Retriever Step- 1, Base Retriever Step -2, Detailer 50 gm, Curst wax 50 gm, Ceramic wax 50 gm.

Intensive internal cleaning

Degreaser, Foam wash, Base Retriever Step -1 , Base Retriever Step -2 , Detailer, Crust wax  Ceramic wax Ceramic Coating. Graphene

wax rubbing and buffing

Degreaser, Foam wash, Base Retriever Step -1 , Base Retriever Step -2 , Detailer, Crust wax  Ceramic wax Ceramic Coating. Graphene

teflon coating

Degreaser, Foam wash, Base Retriever Step -1 , Base Retriever Step -2 , Detailer, Crust wax  Ceramic wax Ceramic Coating. Graphene

Our Cleaning Process

  • Engine Hot Water/Steam Wash

  • External Body Foam Wash (Euro IV Std. )

  • High pressure body wash

  • under Body Washing without Gantry Lift

  • Internal Vacuuming using special suction machines

  • Internal Upholstery using waterless techniques

  • Compound rubbing and Point correction

  • Point sealants polymer coatings

How is DustGo Detailing Studio Business Model Different “

With over 35 million vehicles on  the  road  in  India,  the  5thlargest in the world and ever by increasing @ 10% every year  2025 and is estimated to become 3rd

largest by 2025 and no.1 by


Ranked 12th on date, India’s consumer market is expected to be 5th largest by 2025, matching italy 2015 & surpassing germany by  

Transportation is projected for biggest growth of more than 200% over the base year 

Why dust go

Fact1: Avg. cost per car wash is Rs. 100 to Rs. 450

  • Statistics suggest that customer won’t mind paying Rs. 300 for Quality Wash 

Fact2: Avg. time require per car wash is 1 hr. or even more

  • The USP of Dustgo detailing is 20 mins. We Know the value of time of a customer.

Fact3: Avg. no of cars wash per day is 8 to 15

  • Statistics suggest that there is a huge potential in the market if ordinary outlet doing this, we can do miracles.

Fact4: Quality of car wash is not up to mark

  • There is a well defined programs of car wash in DUSTGO Detailing. Thus we ensure quality at  every  outlet

Fact5: No loyalty cards or discounts cards offered

  • We believe in customer savings. Thus we offer loyalty cards with good discounts

Fact6: No customer lounges thus bad experience

  • Every DUSTGO DETAILING outlet is equipped with fantastic customer lounges fitted with ACs, LCDs to ensure customer comfort 

Fact7:  22.5%  of  cars  comes  with scratches, no horn working, water in the tail light and noise in the Engine

  • Delivering quality is a prime motto of DUSTGO DETAILING. Thus car is checked before delivery 

Fact8:  Internal  cleaning  is  not  up  to mark.

  • Sophisticated machined do the job for us. Seeing is believing. We have lots of happy customers to witness. 

The statistics is based upon survey conducted in 100 unorganized car wash/ service centers across different parts of india 

DustGo Detailing Studio Project Cost

¨To start a DustGo Detailing Studio franchise, an estimated below sum of INR 12- 15 Lacs will be required. This sum will cover expenses for:

License Fee, Equipment and Accessories, Infrastructure (External and Internal Fabrication)
I.T. system ( Hardware And Software ), Promotional material and startup Kits.


Monthly Income 

1 Lac per month ( Approx ) : 10 to 12 Cars Everyday 

1.25 Lac per month ( Approx ) : 12 to 15 Cars Everyday 

“The detailed break up of the cost and ROI can be provided on Request”

Requirements to set up "Dustgo Detailing Studio

Technical  Aspect Of the Site

Total of 3 to 5K liters of water availability per day

Three phase power point connection with a connected load of 15 KW as maximum

Total of 3 to 5k liters of water 

Drainage facilities to dispose of the waste water

Site Business Aspect Of the Site

Location is an Important aspect of the business. We prefer location where we can be more visible to people. Sites near to residential blocks, markets, shopping complex can be considered.

Sites near to petrol pump or on highways can also be considered.

Sites at the parking of the malls can be strategic business location

Steps to ownership

  • Submit an Inquiry  by  filling  the  online  form  on  the  website.  Once  you  are  pre- qualified  based  on  the  on  line  submission,  a  DustGo  Detailing  Studio  Franchise Development   Representative   will   contact   you   with   more   information  about  the franchise opportunity.
  • Talk to us  –  Exploring  the  DustGo  Detailing  Studio  franchise  opportunity  is  kind  of  like dating. We need to get to know one another to determine if there is a good fit for both of us. We don’t sell franchises, we award them to qualified people that we feel will continue
  • Meet us – After learning some more about one another through an initial telephonic conversation, if we  agree  that  DustGo  Detailing  Studio  feels  like  a  good  fit,  your next  step  will  be  to  visit  us  to  understand  the  business  model  and  to  see  outlet working.
  • Sign Franchise Agreement  –  We  will  contact  you  the  week  following  Discovery  Day  to discuss whether we  have mutually agreed  that  DustGo  Detailing  Studio  is the right fit for you.  If  the  answer  is  yes  for  both  of  us,  the  only  thing  left  to  do  is  sign  your  franchise agreement.

Support and training

  • DustGo Detailing Studio’s focused support services provide valuable information to and shared experience with its franchisees to ensure early and ongoing successful program implementation.
  • These  services  include:


    • Initial and Ongoing Training Programs
    • Marketing/Advertising  Assistance
    • Equipment and Technical Support
    • Web and Online Support
    • Operations & Technical Support
    • Integrated POS System

    From pre-training to grand opening you will work side by side with the members of our support team. Every stage is comfortably paced, ensuring you receive a quality training experience

Franchise Orientation and training program

    • DustGo  Detailing  Studio  franchisees  do  not  need  any  prior  technical  experience  to  effectively  operate  a franchise. Our comprehensive  initial training program includes engaging, in-depth, informative classes on all technical matters, marketing, operations and technology. You will complete training with the confidence and knowledge necessary to succeed. The training sessions would be taken by our Certified Trainers having good  experience  in  the  business  car  wash.  You  and  your  trainer  will  work  side-by-side  working  with employees, initiating marketing activities, and ensuring all of your equipment is functioning properly prior to completing your first job.
    • During your on-site training program, you’ll refine your working knowledge in:
  • Administration
  • Customer  Service
  • Personnel  Management
  • Advertising  Planning
  • Technical  Proficiency


Marketing and Advertising assistance

  • DustGo Detailing Studio  will  assist  you  in  developing a  budget for  your  local  marketing program.  In addition DustGo Detailing Studio provides its franchise owners with ongoing marketing support through our Active Marketing Program (AMP). AMP is a program implemented by the  DustGo Detailing Studio home office  once  you  complete  the  initial  training  program.  AMP  gives  you  ongoing  listings  on  specific  lead generation  through  websites  and  Google  Pay-Per-Click  campaigns,  SMS  blasts  and  email  campaigning allowing you more time to productively manage the critical day-to-day operations of your business. After you have completed both the initial training program and the on-site training you will have access to our support  personnel  at  the  home  office.  Our  support  staff  is  waiting  to  assist  you  with  any  aspect  of  the business.
  • You will also have access to our library of resource material including our: Startup, Operation, Technical, Employee, and Marketing manuals. These manuals help managing every aspect of your business from day to  day  to  ling  term  planning.  The  manuals  are  written  by  the  team  of  experts  and  have  been  tested, measured and refined according to the business system
  • Business Kit

Ever  new  franchisee is  given  a  business  kit  containing  Business  Stationery, branding  material,  outside  and inside flexes, posters, catalogues, brochures and flyers etc.

Frequently asked questions

  1. What qualifications does DustGo Detailing Studio seek in its potential franchisees?
  • The following qualifications, among others, are essential to be considered for a DustGo Detailing Studios franchise:
    • An entrepreneurial spirit and strong desire to succeed
    • The ability to motivate and train people
    • The ability to manage finances
    • The willingness to personally devote full time and best efforts to the day-to- day  operation of the car wash business as an on-premise franchisee
    • The willingness to complete a comprehensive training and evaluation program to become proficient in all aspects of running the car wash business
    • The ability to meet financial qualifications
  1. What is the availability of sites in my area?

The availability of franchises in specific areas will be discussed during your initial interview. However, as you can appreciate,

DustGo  Detailing  Studio  cannot  predict  which  locations  will  be  available  when  your  application  and qualification  process   is  complete.  Therefore,  the  flexibility  to  relocate  when  considering  a  franchise opportunity may be required.

  1. What is the term of the franchise agreement?
  2. Your franchise agreement will have an initial term of 3 years, plus a 3-year renewal option.
  3. Is there a continuing royalty fee?
  4. No. There is no continuing royalty to be paid by franchisee to the company.
  5. Will I receive assistance in finding a location for my DustGo Detailing Studio?
  6.   Yes. While it is each franchisee’s contractual responsibility to find a suitable location, we will connect you with resources to assist you in site selection. We will collectively review all available options and approve a location that is mutually agreed upon and meets our criteria.
  7. Do I receive training from DustGo Detailing Studio?
  8.   Our current training program offers 3 days of hands-on experience in operating a DustGo Detailing Studio location at  a   training  facility/on-the-job/onsite.  We  also  provide  additional  training  for  your management  staff and a DustGo Support representative will be on your site during opening.
  1. What type of support will I receive?
  1. 1. An Area Representative may be available for assistance and, if available in your area, will be an integral part of our support in assisting you in your business development.
    • POS software for billing is being provided to each franchisee to help the owner to track the sales and see the reports.
    • Regular and constant email and SMS support to build strong relationship with the customers.
    • DustGo Detailing Studio has expert trainers/managers who  monitor all the outlets. The monitoring is done with cameras that can be viewed anywhere in the world and linked with online real-time statistics for sales, labor, types of services being performed and other vital operating numbers that help manage the location.
    • A series of manuals are also provided in a franchise Web site portal that will assist in the operation of your  DustGo Detailing Studio. A newsletter may be provided and may be posted on DustGo Detailing Studio website to keep you informed of new management tips, research and development, and important events occurring throughout the DustGo Detailing Studio franchise system.
    • Regional activities are an important part of our continuing education program. This program helps keep franchisees informed on a variety of subjects and provides an opportunity to interact with other franchisees and the

DustGo Detailing Studio management team.

  1. How long does it take to open a DustGo Detailing Studio Business?
  2.     We hesitate to give time frames due to the number of variables that exist. Usually, a DustGo Detailing Studio Business can be opened within 1 to 3 months from the time the permitting process is complete to groundbreaking. Many factors influence the time from the execution of the franchisee agreement to groundbreaking.

This timeline may vary due to the following factors:

Finding   a suitable location and surveying that market Arranging financing

Construction time Training

  1. Can I open more than one outlet?
  2. Yes. We encourage those franchisees who are qualified with special skills/systems and proven multi-unit franchise experience to open multiple locations. Based on your application and financial information, you may be eligible to purchase more

than one DustGo Detailing Studio franchise up front. Alternatively, you may want to purchase a franchise, become familiar with the business, and then purchase your second or third DustGo Detailing Studio franchise.

For More Info and Complete Business Model Contact:-

SHORI CHEMICALS PVT LTD. 314, A Industrial Area A, Cheema chowk

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